I created the brand identity for Gaspar Square, a boutique hair salon in Houston known for its artistry and fashion-forward style. The branding combines bold typography, sleek layouts, and striking visuals to capture the salon’s modern and edgy personality while reflecting the precision and craftsmanship of its master stylists.

Deliverables included a logo system, color palette, typography guidelines, social media visuals, marketing collateral, and branded merchandise. From packaging to wearables, the merchandise extended the brand into everyday touchpoints, reinforcing a cohesive and memorable identity. The result is a sophisticated, luxury-driven brand presence that positions Gaspar Square as both a creative destination and a premium experience in Houston’s beauty scene.